Real campaigns. Real youth impact. Real brand results.

Every campaign has a story. Here are the ones we built, led, and scaled across India's schools and colleges.

WHISPER — Puberty Education Program

Empowering young girls with knowledge and confidence. A national school program that helped adolescent girls understand puberty with clarity and dignity — supported by expert facilitators and Whisper kits.

Impact

7+
Cities
1000+
Schools
2,00,000+
Girls
245
Days of Activation

What It Delivered for Whisper

  • Strong trust in a sensitive category
  • Meaningful product experience
  • Early brand loyalty
  • Reinforced positioning in menstrual wellbeing

WHISPER x GILLETTE — BYOB (Be Your Own Boss)

A confidence and career-building program for young women. A personality development + grooming initiative in premium colleges, blending self-confidence, communication, and modern grooming values.

Impact

25+
Cities
300+
Colleges
90,000+
Students
245
Days of Activation

What It Delivered for Both Brands

  • High visibility in premium campuses
  • Emotional brand engagement
  • Seamless grooming integration
  • Strong recall and brand familiarity

GILLETTE MACH 3 — Grooming & Personality Development

Building confidence and communication for young men. Interactive workshops across premium colleges focusing on grooming, confidence, and career readiness — aligned with MACH 3's aspirational identity.

Impact

25+
Cities
250+
Colleges
1,00,000+
Students
345
Days of Activation

What It Delivered for Gillette

  • High engagement with a key male segment
  • Authentic trial-based brand experience
  • Peer-led credibility
  • Strong aspirational positioning

GILLETTE SAFALTA — Tier-2 Grooming & Confidence Program

Bringing grooming & aspiration to emerging youth markets. A confidence-building and grooming guidance program for young men in Tier-2 and non-premium colleges.

Impact

10+
Cities
50+
Colleges
10,000+
Students
270
Days of Activation

What It Delivered for Gillette

  • Deep reach in growing markets
  • Strong aspirational value
  • Higher brand visibility
  • Youth perception beyond product